What is it about high payout averages that capture players’ attention? Why do some players actively seek out casinos that publish higher payout percentages, and how does this affect a casino’s ability to attract new users? For many players, choosing a casino with a favorable payout rate can feel like the difference between winning and losing—but does it truly make such an impact?
To explore these questions, we spoke with Christoffer Ødegården, Head of Marketing at Bojoko.com. Their website hosts one of the most comprehensive rankings of the best payout percentages for online casino sites in the UK, giving him clear data on how many Brits follow this topic and what they do with this information. Today, he will share these insights with us.
How important is the payout average when it comes to attracting players, and why do you think it’s so popular among UK players?
“British players are amongst the most knowledgeable in the world, and they are always looking for ways to increase their chances of winning. Understanding that high payout percentages showcase which casinos actually pay back the most, it is understandable that they pay attention and do extra digging.
“Every month, we see thousands of searches from UK players who specifically look for casinos with high payout rates. To them, it’s a clear sign of fairness and trustworthiness, two factors that are increasingly important in the market today. Players want to know they’re choosing a casino that offers a real chance to win and that the operator isn’t just there to stack the odds against them.
“Offering high-payout games and publishing clear payout rates gives casinos a significant advantage. Players who see that a casino is transparent and fair will likely sign up and play. In this competitive industry, having a high payout average has become one of the key differentiators.”
How does Bojoko ensure that players have access to accurate payout information?
“Our expert team, including notable names like Ville Saari, who you have spoken to in the past, actively monitors payout averages across different casinos. Ville and our team analyze payout percentages and ensure the information is up-to-date so players can trust that they see the latest data.
“Payout averages aren’t static—they can fluctuate based on bonuses, games, new providers, and changes in casino policies. That’s why we review and update these metrics regularly. By doing this, we provide players with a clear, honest view of where they can expect the best returns, saving them time and helping them make informed choices. Our goal is to provide convenience and reliability, which is why we’re so thorough about monitoring and publishing this data.”
What makes high payout percentages a strategic advantage for casinos, and how does this help them stand out on affiliate platforms like Bojoko?
“High payout percentages are a win-win—players feel they have a fair chance of winning, and casinos that offer transparency build lasting trust with their audience. For operators, featuring high-payout games or publishing overall payout averages can create a strong first impression.
“Equally important, these operators have an immediate advantage on affiliate platforms like Bojoko, where players specifically search for high-payout casinos. Our list is ranked by the payout percentage, so if you improve it, you will instantly move up the list and get better exposure amongst players actively looking for their best fit. We have hundreds upon hundreds of Brits scanning our list every month, and the potential is huge.”
With thousands of UK players searching for high-payout casinos each month, what advice would you give to operators looking to attract this audience?
“The only time sharing your payout information might be a bad idea is if your payout percentage is low. If you are unsure about where the industry currently stands, you can use our list to see what it takes to stand out and benchmark yourself against the average.
“Secondly, partner with trusted affiliates like Bojoko, where high payout casinos are highlighted and monitored. Bojoko attracts players who actively search for these payout details, so having visibility on our platform brings you closer to the exact audience you’re looking for. Keep in mind that these players have options; if they can’t easily find payout information or feel it’s obscured, they’ll move on to a more transparent casino.
“If you have an RTP over 94-95%, you are UKGC-licensed, and you are not already present on our overview, get in touch with us, especially if you are already an existing partner. You will instantly be present towards the top of the list, with a likelihood of many more FTDs coming your way.”
