How to Unlock Brazilian iGaming Success with WA.Technology
Set to be one of the world’s largest hubs for online betting, Brazil has captured the attention of the international gaming community and many key industry stakeholders will be planning their successful expansion into this market.
But, with so many barriers to entry, how can operators ensure their success?
In this article, Luke Martinez, Director of Product for WA.Technology, explains the dynamics of this exciting market – and, most importantly, how you can make the best use of emerging technology to ensure success in this blossoming LatAm region.
Entering Brazil’s youthful market is potentially a highly rewarding endeavour for operators. Yet significant challenges and setbacks, such as developing market-specific content and attracting significant traffic without a well-planned strategy, are likely.
An intelligent and proactive affiliate program, and a specialist operator and platform like WA.Affiliates byWA.Technology, helps overcome these hurdles for successful market entry with promising projected growth.
Affiliates are vital to success. They drive traffic and player acquisition. Affiliate agreements should establish partnerships that attract rewarding, high-quality interactions and build long-term relationships. Affiliate platforms must use a personalised approach to optimise each partnership and use targeted data analysis for the best outcomes. This requires market experts who understand Brazil’s culture and its demographics.
Which verticals, for example, are currently the biggest money makers? What games and promotions are popular? Who is playing what? And crucially for affiliate success, who are your affiliates’ primary users?
Successful affiliate partnerships are vital for operators. Choosing whether to offer affiliates revenue-share models, cost-per-action, or hybrid options takes consideration and will depend on each operator and each affiliate. Bespoke options work best.
WA.Affiliates offers personalised agreements that nurture collaborative partnerships between operators and affiliates. These tailored agreements ensure mutual growth by providing customised terms that reflect each affiliate’s unique potential.
Simplified integrations enhance affiliate acquisition so operators can focus on developing player engagement and retention. WA.Affiliates provide a seamless, no-setup-fee journey that allows simple integration for operators so they can concentrate on company growth and ROI.
Efficient management is reliant on an easy-to-use interface. Operators and affiliates will avoid complex procedures requiring considerable time and effort for little outcome. WA.Affiliates provides an intuitive, clean, straightforward dashboard to track performance, manage campaigns, and make data-driven decisions effortlessly.
Brands aiming to capitalise on Brazil must also focus on the speed of market entry.
Operators’ entry timespan can be significantly reduced thanks to an affiliate provider that offers various ways to speed up the process. Quick time to market will be successful if coordinated by market-specialist teams, whether internal professionals or via collaborations with external local experts. Opting for a provider such as WA.Technology, whose iGaming-specific WA.Affiliate product benefits from expert input inside and outside the company, is a wise move for operators looking to expand in the region.
The recent Brazilian regulatory changes highlight the need for operators to select an affiliate provider knowledgeable in regulations. Ideally, operators should choose providers with industry leaders with a proven track record of success within the sector, such as WA.Technology’s Waldir Marques, Director of Regulatory Affairs, who has a long history of market regulation experience and is also the new President of the International Gaming Association. Affiliate strategies must always be compliant to be a success.
WA.Affiliates benefit from all of the most important aspects fundamental to operators targeting Brazil. Personalised affiliate partnerships, integration simplicity, user interface design, rapid market entry–and more–allow WA.Affiliates to improve the prospects of success in Brazil and elevate the overall efficiency and profitability of iGaming operations for a smooth, profitable journey in the world of affiliate iGaming.
