Hulu Sport Expands Mobile Offerings with Kiron Interactive Partnership

Kiron Interactive, a renowned provider of virtual sports and numbers games, has announced an enhancement of its collaboration with Hulu Sport, a prominent operator in Ethiopia. This expansion includes the introduction of Kiron’s innovative Mobile Lite Football Leagues product to the Ethiopian market.

The newly introduced offering, dubbed the Hulu League, builds upon the existing partnership between Kiron and Hulu Sport. Previously, Kiron’s products were integrated into Hulu Sport’s retail and online channels through its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored rendition of Kiron’s popular virtual football product, specifically optimized for mobile devices in regions with restricted bandwidth. Despite its reduced data consumption, the game provides an immersive virtual football experience, offering a diverse range of betting markets.

The introduction of the Hulu League is poised to elevate Hulu Sport’s mobile offerings significantly. Players will now have access to a distinctive, entertaining, and data-light virtual football betting experience—an area where Kiron Interactive has established a strong reputation within the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution (, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

Published on:
fast track