Kaizen Gaming and BVGroup Collaborate to Launch Betano in UK
Kaizen Gaming, a prominent GameTech leader, has joined forces with BVGroup to introduce its esteemed Betano brand to the UK market. The debut in the UK marks a significant stride for Betano, enhancing its global footprint, particularly as Official Sponsors of UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.
With a global reach, Betano has emerged as a premier digital sports betting and gaming operator, renowned for its cutting-edge marketing strategies, technological innovations, and commitment to responsible gaming practices. This dynamic partnership will leverage Betano’s established brand identity alongside BVGroup’s proprietary technology and extensive experience as a leading operator in the UK market.
Customers can anticipate a host of exciting features, including In-Play Betting, Enhanced Accas, Bet Boosts, and a highly responsive Bet Builder product with progressive pricing, underscoring Betano’s dedication to delivering an immersive wagering experience.
Recognized for their unwavering commitment to responsible gaming, the collaboration with BVGroup ensures that Betano customers will benefit from the operator’s comprehensive suite of safer gambling tools, promoting a safe and enjoyable gaming environment.
“As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners. A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.
“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision,” stated Julio Iglesias Hernando, CCO of Kaizen Gaming.
Brent Almeida, CCO of BVGroup, commented: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024. We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”
