Kindred Group has reported a promising reduction in revenue from high-risk players for the fourth quarter of 2024, with figures dropping to 2.7% from 3.2% in the previous quarter. The company’s efforts to reduce harmful gambling are showing tangible results, with the percentage of detected customers who exhibited improved behavior after intervention rising to 92.2%, up from 87.3% in Q3 2024.
This positive trend follows the implementation of stricter measures across key markets, enhanced internal processes, and the company’s exit from non-locally licensed markets after its acquisition by La Française des Jeux (FDJ) in October 2024. These changes align with Kindred’s ongoing commitment to maintaining high regulatory standards and promoting safer gambling practices.
Since February 2021, Kindred has been publicly reporting its share of revenue from high-risk players and the effectiveness of its intervention strategies. This data is part of Kindred’s broader strategy to foster transparency and drive sustainable practices within the iGaming industry. The company also publishes specific responsible gaming (RG) data for the Swedish market in collaboration with ATG and Svenska Spel.
“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience”, says Esther Scheepers, Head of Responsible Gambling at Kindred Group.
“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” concludes Esther Scheepers.
