Kindred’s Q1 Revenue Report: Insights on High-Risk Player Engagement

In the first quarter of 2024, Kindred Group plc (Kindred) observed a slight uptick in revenue generated from high-risk players compared to the previous quarter, accounting for 3.2 per cent of Gross winnings revenue. Despite this, Kindred remains steadfast in its commitment to reducing this share of revenue and continues to witness positive behavioral changes among players following interventions.

During Q1 2024, Kindred’s share of revenue from high-risk players saw a marginal increase to 3.2 per cent, compared to 3.1 per cent in Q4 2023. However, when compared to Q1 2023, there was a slight decline in the share of revenue from high-risk players. Additionally, the percentage of identified customers demonstrating improved behavior post-interventions stood at 87.1 per cent, showcasing a consistent positive trend in player engagement efforts. This sustained progress underscores Kindred’s unwavering dedication and collaborative initiatives across the organization to drive positive change within the industry.

Key Global Statistics from Kindred Group:

• Q1 2023: Share of gross winnings revenue from high-risk players – 3.3%
• Q4 2023: Improvement effect after interventions – 87.4%
• Q1 2024*: Share of gross winnings revenue from high-risk players – 3.2%
• Q1 2024*: Improvement effect after interventions – 87.1%

(*90-day rolling period between December 19, 2023, and March 18, 2024)

Since February 2021, Kindred has been transparently communicating its share of revenue from high-risk gambling and regularly reports this data, along with the improvement effect after interventions, on a quarterly basis. This commitment to transparency is integral to Kindred’s broader efforts in fostering an open and fact-based dialogue, ultimately contributing to a more sustainable igaming industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression”, says Alexander Westrell, Director of Communications at Kindred Group.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone”, continues Alexander Westrell.