King Midas Games Targets Global Market with Strategic Rebrand
King Midas Games has recently announced a significant rebranding initiative. This move is a key part of the studio’s ambitious strategy to expand its global presence beyond its Asian roots.
Originally founded in 2018 as Kingmaker Games, this rebranding effort is in line with the company’s strategic goals to penetrate and establish a strong presence in essential iGaming markets, particularly focusing on Europe and South America. This marks a pivotal transition for the company from its startup phase to a more mature, global player in the iGaming industry.
Dedicated to providing top-tier entertainment, King Midas Games is set to capture the global market with its unique and innovative gaming offerings. The company is positioning itself as a fresh alternative in these markets, with its next-generation content forming the foundation of its expanding portfolio.
King Midas Games is known for its inventive and dynamic game mechanics, which include high-speed go-kart races, engaging animal obstacle courses, and immersive survival-style gameplay. These features are part of the company’s advanced array of next-generation offerings, designed to revolutionize the iGaming landscape.
The company is gearing up to introduce its revamped brand identity at ICE London 2024, at booth S10-155. Here, King Midas Games will not only showcase its innovative gaming solutions but also highlight its capability to create bespoke content tailored to operator-specific needs, offering localized and distinct gaming experiences.
King Midas Games aims to redefine industry standards by blending classic gaming excitement with modern innovation. The studio is also preparing to present its offerings at SiGMA Americas in Sao Paulo, Brazil, in April 2024 and at the inaugural SBC Summit in Lisbon in September 2024, demonstrating its readiness to take on new international markets and challenges.
A spokesperson from King Midas Games commented: “The introduction of King Midas Games to the industry is an exciting new chapter in our history. Our mission is to revolutionise the online casino gaming landscape with a fresh approach to delivering fun, engaging, and high-quality games, with a particular focus on next-generation concepts that will fuel greater engagement for operators.
“We eagerly anticipate our presence at ICE London in February, where we extend a warm invitation to delegates to visit us at stand S10-155. It’s just the first of many events planned for the year, demonstrating our commitment to increasing brand awareness as we look to execute our plans to venture into new global markets, whilst presenting opportunities to share our knowledge and experience to help others enter the Asian market.”
