L&L Europe Incorporates ClearStake for Enhanced Responsible Gambling Measures

L&L Europe has teamed up with ClearStake to facilitate a more tailored and efficient spending limit process for its customers in the iGaming sector. This collaboration aims to enhance responsible gambling practices, safeguarding players while also providing them with an appropriate level of gaming flexibility.

By integrating ClearStake’s Open Banking technology, L&L Europe allows players to swiftly share their financial information. This data is subsequently utilized to determine individualized spending limits. The implementation of ClearStake’s solution has witnessed a significant rise in the completion rate of the process, with approvals for new spending limits growing from 10% to 60%.

This tailored approach contrasts with generic spending limits that might rely on outdated or imprecise data. Consequently, the total approved spending capacity for the L&L group has surged by 70%.

L&L Europe, a recognized igaming platform operating brands like All British Casino, Hyper Casino, and No Bonus Casino across Europe, leverages ClearStake to expedite and oversee the limit adjustment requests from its user base.

With ClearStake’s technology, L&L Europe can make informed decisions based on tangible financial data, striking a balance between reducing potential risks and optimizing revenue from players with higher spending capacities. Notably, the integration has resulted in a 60% decrease in the time required for staff to evaluate a player’s financial health, as opposed to manual assessments. This efficiency is attributed to ClearStake’s ability to instantly compute essential financial metrics, such as disposable income, and recommend spending boundaries in line with L&L Europe’s criteria.

Matt Curtis, Head of Responsible Gaming at L&L Europe, said: “We are constantly looking for new ways to protect our customers, whilst ensuring that we don’t get in the way of the fun for players who can afford to spend more. With ClearStake, it becomes incredibly simple for us to do that.”

“In the past we have had to be more black and white when it came to setting spending limits. But ClearStake now does 90% of the work for us and gives us data that we can trust. That means we can make decisions quickly and confidently. And those decisions are ones that both protect our customers but also work for us commercially. We look forward to rolling out ClearStake to other player interaction points, such as affordability and AML checks later in the lifecycle.”

Martin Burt, Founder of ClearStake, said: “We are delighted to partner with L&L Europe and are thrilled to report such impressive results during our time working together. ClearStake is all about minimising harm whilst maximising revenue. And our work with L&L Europe couldn’t be a better example of that approach in action.”