Low6 Teams Up with Oddschecker for Exclusive Cheltenham Bet Bingo Game

Low6, a pioneer in the gamification sector, has unveiled a new free-to-play collaboration with Oddschecker, a prominent FairPlay Sports Media brand known for being the UK’s top odds comparison platform. This partnership introduces Bet Bingo, a unique Cheltenham-themed bingo game, designed to captivate betting enthusiasts during the UK’s premier racing event.

Oddschecker aims to enrich the Cheltenham Festival experience for its users by offering the opportunity to win a variety of racing-themed prizes, including coveted tickets to the Grand National. Participants will receive a daily bingo card featuring an array of horses competing in the festival, courtesy of Low6’s innovative adaptation of the Bingo game mechanic to horse racing. This novel approach marks a first in the industry and leverages Low6’s successful track record in driving player acquisition and engagement.

Players will be tasked with uncovering all tiles on their bingo card, aiming to reveal horses with higher odds of winning, thereby accumulating points. Furthermore, sharing their bingo progress on social media platforms enables participants to secure an additional card for subsequent days of the festival.

The Bet Bingo initiative kicked off with the sign-up phase on March 8, 2024, followed by daily bingo games scheduled from March 12 to 15, 2024. Winners of the competition will be announced on March 18, solidifying this partnership as a key highlight of the Cheltenham Festival’s betting landscape.

Stuart Simms, Group CEO of FairPlay Sports Media, said: “This is the biggest week of the year for racing fans and we’re pleased to be working with Low6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user.

“The British public loves racing, while bingo is a national pastime. That potent combination, along with Low6’s innovative acquisition expertise will prove a big hit and add an extra layer of excitement to what’s set to be a thrilling week of racing action.”

Jamie Mitchell, CEO of Low6, said: “We are proud to continue our work with FairPlay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its kind for the horse racing market and its flexibility allows for it to be easily adapted to multiple events and sports for brands, publishers, operators and affiliates alike in the quest to acquire and engage players.”