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MediaTroopers, a marketing agency specializing in promoting legal online gambling in the US, now live in NY. The company brings its extensive online sports betting expertise and started promoting in NY the first regulated sportsbooks this weekend. MediaTroopers has long-standing partnerships across the US with top sportsbooks. It will now promote its partners in NY, providing top-quality marketing and content to new audiences.
Four sportsbooks were ready when online sports betting officially went live this week on January 8. DraftKings, Rush Street Interactive, FanDuel, and Caesars Sportsbook took the first legal online wagers in the state.
These sportsbooks received licensing from the New York State Gambling Commission (NYSGC) after a long period following the legalizing bill passed online sports betting for NY in November. The logistics of New York State’s unique online sports betting laws meant that sportsbooks needed some time to meet regulatory standards. That struggle is in the past, and online sports betting is ready to write its first chapter in the Empire State.
MediaTroopers CEO Shmulik Segal said: “MediaTroopers has been operating in nearly every US state where online gambling is legal, including New York’s neighbouring states such as Pennsylvania, New Jersey, Delaware, and others. So, adding New York to our portfolio is an exciting milestone that allows us to provide services to new audiences on the East Coast.”
When asked about the future potential of the state, Segal added: “There are five more sportsbooks with provisional licenses from the NYSGC. These sportsbooks are working towards meeting the licensing requirements, and when this happens, the New York sports betting market could grow exponentially.”
New York is the fourth most populous state in the US, and many experts anticipate it to become one of the biggest online sports betting states in the coming years. MediaTroopers serves most of the top brands in the industry and hopes to capitalize on this opportunity to bring quality content to a new part of the US. The company’s expertise includes advertising across display media channels, websites, and social media, generating millions of new customers for its partners.
When asked about his expectations for this season, Segal said: “MediaTroopers has seen launches of many states, but what’s the most amazing thing about this launch is the timing, right ahead of the NFL playoffs and Super Bowl. So, although we won’t know specific numbers for a few weeks, we are confident that the launch in NY will be one of the biggest we’ve seen.”