Mr Vegas has been awarded a five-year Sportsbook License by the Swedish Gaming Authority (SGA), the longest duration permitted for such licensing in Sweden. This strategic move introduces sports betting to the Mr Vegas online platform, aiming to enhance user convenience and enrich the overall betting and gaming experience.
Operating on the proprietary platform that also supports Videoslots, Mr Vegas’ sportsbook is designed with a focus on simplicity and efficiency, characteristics that the brand is known for. The platform is tailored to meet the needs of recreational sports bettors, offering an intuitive user interface and a captivating betting experience.
By expanding into sports betting, Mr Vegas reinforces its primary focus as a casino brand, consistent with Videoslots’ well-established market presence. This development represents a significant step in broadening the brand’s offerings and delivering a comprehensive gaming experience to its Swedish audience.
Ulle Skottling, Deputy CEO of Videoslots, shared insights into the company’s approach, stating: “We’re ambitious but realistic with our sportsbook goals. It’s a very competitive market and a complex product to develop in-house, so we’re pragmatic. For us, the key is to expand our offer and satisfy our loyal players.”
