Mr Vegas Partners with PDC: Title Sponsor for Grand Slam of Darts and Nordic Masters
Mr Vegas, under the umbrella of the prominent gaming operator Videoslots, has solidified a strategic partnership as the official title sponsor for the Grand Slam of Darts, an event orchestrated by the Professional Darts Corporation (PDC). This significant collaboration marks a noteworthy advancement for the Malta-based operator in the sports betting arena.
As per the terms of this extended agreement, Mr Vegas will further extend its sponsorship reach to the Nordic Masters events. Additionally, in collaboration with PDC, they have planned a series of “Mr Vegas Darts Nights” throughout the UK. These events are designed to bridge the gap between darts enthusiasts and iconic figures in the sports betting world.
By forging this alliance, Mr Vegas aims to amplify its brand presence across the UK and Nordic regions, reflecting its aspirations to be among the top-tier, user-friendly casino brands in the sports betting market.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “This partnership comes at the right time for us, and to be the title sponsor at two of the biggest darts events in the world is a huge opportunity for Mr Vegas.
“We believe our brand has a great connection with the sport, bringing “that Vegas feeling” to darts and are thrilled to see Mr Vegas associated with the sport on a global scale.”
Matthew Porter, Chief Executive of the PDC, added: “Mr Vegas is one of the casino industry’s up-and-coming operators and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership. We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton.”