BOYLE Sports has been confirmed as the new Official Betting Partner of the Northern Ireland Football League under a multi-year agreement that spans the Men’s and Women’s Premierships, the Championship and the Premier Intermediate League. The deal also makes BOYLE Sports the title sponsor of the NIFL Women’s League Cup for the 2026 season.
The partnership will see the brand integrated across NIFL broadcast coverage on BBC and DAZN, as well as digital, social and matchday channels, including interview backdrops and pitchside signage. BOYLE Sports will also collaborate with the league on podcasts, awards and additional content initiatives.
As part of the agreement, BOYLE Sports branding will appear on the referees’ substitution board, aligning with the company’s Sub Swap offer, which keeps eligible bets active if a selected player is substituted. The company said it intends to engage supporters throughout the season, reinforcing its “Back Yourself” branding message.
BOYLE Sports operates 34 retail shops in Northern Ireland and employs more than 175 staff. The deal adds to the operator’s wider portfolio of sports partnerships across the UK and Ireland, which includes agreements in football, racing, darts and basketball.
