Nobody Does It Better Collective Media Acquires Canada Sports Betting

On the cusp of Ontario’s iGaming market launch, Better Collective has made a killer move by buying Canada Sports Betting (CSB) for a handy €21.4 million (CAN$29.5m/£17.8m/US$23.5m).

“I am very happy to include CSB in [our] product portfolio,” said Better Collective (BC) CEO Jesper Søgaard. “This acquisition gives us a strong foothold in a Canadian market, which is developing in a very promising direction.

“With these new websites and with support from our established North American business, I believe we can develop these assets to become flagship brands within sports betting in Canada.”

BC’s move comes just before Ontario, Canada’s most populous state, opens for ground-breaking Internet gaming and sports betting on April 4.

The gambling affiliate, accordingly, has updated its financial targets for FY/2022, anticipating the Canadian acquisition will bring in an additional €5 million to company coffers (CAN$6.9m/£4.1m/US$5.5m).

Meantime, following a slew of new online licences for most of the industry’s heavy-hitters, iGaming Ontario, the regulatory arm of the province’s Alcohol and Gaming Commission, have confirmed that BetMGM and PointsBet have also been greenlighted for action in their exciting new market.

BetMGM will operate via their portal and PointsBet will operate through their website.

They will join Bet365, FanDuel, Kambi, LeoVegas, Rivalry, Rush Street Interactive, theScorebet and Unibet–among many others–in North America’s newest iGaming space.


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