OddsMatrix, the sportsbook division of EveryMatrix, has reported its most successful year to date, achieving unprecedented growth and profitability, and setting a new record for the number of bets placed by tier-1 customers. In the past 12 months, OddsMatrix has seen significant advancements, particularly with the launch of major digital projects for top-tier brands across Europe.
The platform experienced a substantial 75% Year-on-Year (YoY) increase in total bets, rising from 109 million in 2022 to 183 million in 2023. Additionally, there was a 95% quarter-on-quarter (QoQ) surge in bets during Q4 2023 compared to the same period in the previous year.
Profitability saw a remarkable 90% rise over the last year, escalating from €100.2 million to €191.1 million. The final quarter of 2023 alone witnessed a more than 200% increase in profits, jumping from €23.9 million in Q4 2022 to €74.5 million in Q4 2023.
December 2023 marked the business unit’s second-highest month ever in Gross Gaming Revenue (GGR) for customers, reaching €44.4 million, closely following a record-setting November 2023 with €48.5 million. The year also saw a significant increase in live events offered by OddsMatrix, with a 31% YoY rise in 2023 to over 1.8 million events, including 500,000 live events in Q4 alone.
EveryMatrix, with OddsMatrix at its core, has been instrumental in delivering some of the most complex turnkey solutions in the industry over the past year. Notable projects include bet-at-home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro.
bet-at-home launched its full EveryMatrix tech stack in Germany in October of the previous year, following the migration of millions of players within its MGA-licensed business earlier in February. This involved custom-built products and integration processes from EveryMatrix, with a collaborative effort across teams to successfully launch OddsMatrix sportsbook and a comprehensive turnkey solution.
The launch of the TippMixPro OddsMatrix-powered sportsbook in November 2023 has propelled the brand to new heights. It offers customers features like Cash Out and Bet Builder, as well as promotions such as Stake-Back Special, marking a significant milestone in the brand’s evolution.
Tor Skeie, CEO, OddsMatrix, said: “The last 12 months have involved a huge amount of work across not just OddsMatrix, but also the Group. This is now paying off with a record set of numbers that we fully intend to continue to build on in 2024 and beyond.
“Our sportsbook, both standalone, and as part of wider turnkey agreements, has become an essential technology product for the world’s largest brands. We’re delighted with its progress and the results it is having for our customers.”
