OpenBet, a prominent provider of content, technology, and services to the sports betting industry, has announced impressive results following the UEFA European Football Championship 2024, processing over 140 million bets across all channels with more than £850 million wagered during the month-long tournament.
Spain clinched their fourth European Championship title with a 2-1 victory over England, driving substantial betting engagement from over 100 global operators. Throughout the tournament, England and Spain were the most backed teams in the Outright Winner market, especially during the knockout stages. Austria, however, gained significant attention after defeating the Netherlands to top Group D, with their odds shortening from 40-1 to 16-1, and capturing over 20% of Outright Winner bets on June 25th and 26th, a share that England only matched from the semifinals onward.
The final match alone saw more than £73 million wagered. OpenBet’s trading team played a crucial role, in generating odds, delivering trading content, and providing Managed Trading Services for risk and liability management for operators.
Additionally, the tournament saw a 470% increase in bet slips generated for SportCast’s BetBuilder compared to the 2021 tournament, driven by new features, bettor demand, and new players adopting the product.
This surge in betting activity underscores the widespread engagement facilitated by OpenBet’s advanced technology and comprehensive service offerings. Demonstrating its reliability, OpenBet reported 100% uptime throughout the tournament, ensuring a seamless experience for all players and reinforcing its reputation as a trusted partner to Tier 1 operators globally.
Florian Diederichsen, CTO at OpenBet, said: “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers. We delivered new records in bets processed per-minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”
