Paddy Power and SIS Renew Sports Betting Content and Production Agreement

Sports Information Services (SIS) and Paddy Power have finalized a renewed long-term content and production partnership. This agreement ensures that Paddy Power’s UK and Irish customers maintain access to a broad array of horse and greyhound racing content from around the world, coupled with high-standard production services.

Under this extended multi-year contract, Paddy Power retains the right to utilize SIS’ Complex Automated Production (CAP), offering the brand increased adaptability in live broadcast timings within its primary retail outlets in the UK and Ireland.

Furthermore, the deal guarantees Paddy Power uninterrupted access to SIS’s 24/7 Live Racing Content. This encompasses more than 38,000 horse races from over 170 racecourses and tracks spanning five continents, including events from Europe, Africa, Latin America, and the United States.

Additionally, Paddy Power will retain access to the extensive greyhound service offered by SIS, which includes prominent greyhound content originating from the UK and Ireland.

David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment Plc, said: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”

Richard Ames, Chief Executive at SIS, said: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement. We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”

Published on:
fast track