Fast Track, a CRM and player engagement platform for the iGaming sector, has announced a new partnership with Pagol.Bet, a prominent operator in Brazil’s online gaming market. This collaboration aims to elevate Pagol.Bet’s player engagement and customer experience through tailored, data-driven marketing strategies.
Pagol.Bet, which offers a wide range of entertainment options including slots, casino games, and sports betting, has been granted temporary authorization by the Brazilian government and is in the process of formalizing its license for 2025. With this partnership, the operator is poised to leverage Fast Track’s advanced CRM tools to deliver highly personalized player experiences, boost engagement, and foster long-term customer loyalty.
This strategic move underscores Pagol.Bet’s commitment to enhancing its market position and delivering first-class gaming experiences to its rapidly growing player base in Brazil.
“We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey. Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead,” says Simon Lidzén, Co-Founder and CEO at Fast Track.
“We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies,” comments Marcílio da Silva Santos, CEO at Pagol.Bet. “By using Fast Track’s solutions, we aim to optimise player engagement and drive meaningful growth. With this partnership, we are confident about our future in Brazil and in our ability to thrive in this competitive market.”
“The Brazilian market has huge potential, and now is the time to get ahead,” remarks Anderson Smith, CGO at Pagol.Bet. “With Fast Track’s tech, we’re set to drive growth, and our players will benefit greatly thanks to the new content we’ll deliver. This partnership will allow us to better segment and target players while leveraging AI to minimise manual work and speed up processes.”
