Pariplay Expands North American Presence with Caesars Sportsbook & Casino Partnership in Ontario
Pariplay, a subsidiary of NeoGames S.A (Nasdaq: NGMS), has extended its operations to Ontario through a partnership with Caesars Sportsbook & Casino. Pariplay, a leading aggregator and content provider, has launched its first set of games for Caesars Sportsbook & Casino in Ontario, as it seeks to expand its unique proposition in the North American market. The range of innovative slots from Pariplay’s in-house studio Wizard Games, including Gods of Kemet, Spirit of Mustang, and Wolf Riches, are now available to Caesars players in Ontario via Pariplay’s cutting-edge Fusion aggregation platform.
In the upcoming months, Pariplay plans to supplement Wizard Games’ titles with content from third-party vendors and partners on the Ignite programme. The Ignite programme enables independent game developers to reach global markets and includes a range of titles that have been successful in regulated markets worldwide, as well as titles created specifically for a North American audience.
The Fusion aggregation platform provides a single and unified approach to content delivery, with a focus on delivering greater efficiencies and exceptional ROI for operators. Pariplay’s Fusion offering comprises over 14,000 games from more than 100 suppliers, as well as a comprehensive suite of back-office conversion and retention tools, including Fusion Tournaments, Raffle Rocket, and Spin that Wheel, which enhance player value.
By launching with Caesars, Pariplay has taken another step toward its long-term objective of becoming a leading content supplier in North America, where it has recently signed several significant deals to offer content from its Fusion platform. Caesars Sportsbook & Casino is part of Caesars Entertainment, a leading gaming company worldwide with over 80 years of gaming expertise.
Joey Hurtado, Managing Director at Wizard Games said, “It’s a privilege to once again be responsible for the first studio to take its games live through Pariplay® in a new region with Caesars Sportsbook & Casino, this time in Ontario. We believe our games will continue to resonate with players across North America and look forward to seeing how Canadian players react to what we put in front of them.”
Shivan Patel, Vice President of North America at Pariplay commented: “We continue to make progress in the North American market and this launch marks the latest significant achievement, as we strive to offer a content portfolio that is honed to the preferences of players in the region. Caesars Sportsbook & Casino has already proven to be a highly valuable partner in New Jersey and we are excited to extend our alliance to cover another market of great potential in Ontario.
Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital added: “Pariplay®’s extensive collection of content, which includes its acclaimed Wizard Games range, is something we’re excited to share with our players in Ontario. The addition of these games brings considerable value to our already diverse portfolio, ensuring our players will be engaged by high-quality casino content.”