PENN Entertainment Launches ESPN BET in 17 U.S. States

PENN Entertainment, Inc. has announced the launch of ESPN BET, its online sports betting platform, in 17 states across the United States. This new online sportsbook, a collaborative effort between PENN and ESPN, is now available for mobile betting on both iOS and Android devices, as well as through its website, www.ESPNBET.com.

Furthermore, PENN’s online casino offerings have been integrated into ESPN BET. These offerings are available under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania, and West Virginia, accessible through both mobile and web platforms.

ESPN BET is powered by the Penn Interactive Gaming Platform, a cutting-edge, proprietary technology developed by PENN’s in-house product and engineering teams. The launch of ESPN BET follows a significant strategic alliance formed in August 2023 between PENN and ESPN, Inc., including ESPN Enterprises, Inc., focusing exclusively on online sports betting within the United States. This venture marks a notable expansion in PENN’s igaming and sports betting operations, leveraging ESPN’s brand and reach in the sports industry.

“We’re extremely proud to introduce ESPN BET and look forward to delivering an exceptional customer experience to fans across the U.S.,” said Jay Snowden, CEO & President, PENN Entertainment. “Our successful launch is the culmination of months of hard work across both teams and we could not be more excited to roll out ESPN BET in partnership with ESPN. PENN’s operational excellence paired with ESPN’s unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook.”