PENN Entertainment Partners With NHL For ESPN BET And theScore Bet
PENN Entertainment has joined forces with the National Hockey League (NHL) in a significant partnership. The collaboration appoints PENN’s online sports betting platforms, ESPN BET in the United States and theScore Bet in Ontario, Canada, as Official Sports Betting Partners of the NHL.
The partnership provides ESPN BET and theScore Bet with an array of rights and integrations, embracing intellectual property rights and marketing integrations within the League’s programming, alongside engagement in premier NHL experiences.
ESPN BET, introduced on November 14 across 17 US states, marks a significant venture. It represents a synergistic blend of ESPN’s renowned brand presence and multi-platform influence, integrated with PENN Entertainment’s specialised in-house technology and profound operational knowledge in sports betting.
Effective immediately, PENN’s entitlements encompass various NHL events, such as the regular season, Stanley Cup® Playoffs, 2024 NHL Winter Classic®, 2024 NHL Stadium Series™, and the 2024 NHL® All-Star Weekend. The alliance also emphasizes a joint commitment to maintaining high standards of game integrity.
“There’s definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment,” said Jason Jazayeri, NHL Vice President of Business Development.
“From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership.
“The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN BET in the U.S. and theScore Bet in Ontario to engage our passionate fan base,” affirmed Jazayeri.
Aubrey Levy, Senior Vice President, Marketing and Content, Penn Interactive, responded: “The recent launch of ESPN BET in the US is extremely exciting and we’re thrilled to collaborate with the NHL to help market our new sports betting experience.
“Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”