Planet Sport and Racing and Sports have entered into a strategic partnership, marking a significant collaboration between two prominent sports media entities from different corners of the globe. This alliance aims to leverage each company’s strengths to penetrate and expand into new markets, particularly focusing on sports media and content.
Racing and Sports, an Australian-based technology, data, and media firm, seeks to enhance its visibility and operations within the UK and Irish media and gaming sectors. To achieve this, the company has partnered with Planet Sport, leveraging its extensive experience in the direct-to-consumer and B2B arenas.
This collaboration grants Racing and Sports access to Planet Sport’s comprehensive network of sports media titles, diverse audiences, and established commercial relationships. Conversely, Planet Sport will benefit from Racing and Sports’ expertly crafted content and data, which has already proven successful in Australia, enriching its offerings to both B2B clients and direct consumers.
With a legacy of captivating international audiences through its content, Planet Sport will now incorporate Racing and Sports’ deep and innovative data insights, derived from years of expertise in the competitive Australian sports media market. Initial integrations of this partnership are visible in the racecards featured on planetsport.com.
Additionally, Planet Sport will apply its expertise in design, user experience, and technical development to create a new website for Racing and Sports targeted at the UK and Ireland markets. The partnership also extends to content creation, with Planet Sport’s team of sports journalists set to contribute editorial content for the new website.
While this announcement formalizes their partnership, Planet Sport and Racing and Sports have a history of collaboration on various betting and gaming projects. This formal venture is a testament to their synergistic relationship, aiming to enhance the sports racing experience for fans through a blend of innovative content and data analytics.
Brent Dolan, Manging Director of Racing and Sports, commented: “The opportunity to provide Racing and Sports best in class racing content in collaboration with Planet Sport is an exciting opportunity and we look forward to working with the Planet Sport team headed by Barrie and Mike” to open up mutually beneficial opportunities.”
Hailing the launch of the partnership, Planet Sport’s Managing Director of Betting & Gaming, Mike Grenham, said: “Racing and Sports are market leaders in the provision of horse racing and greyhound data, so we’re delighted to be working with them in this exciting and mutually beneficial partnership. We’re looking forward to developing some truly innovative propositions together and driving both our businesses to even greater heights.”
