Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has appointed Sara Slane, Founder of Slane Advisory and former Senior Vice President of the American Gaming Association, and Mark Harrison, Founder of The T1 Agency and SponsorshipX, to its board of directors.
“Being able to add two people of the calibre of Sara and Mark is a big step forward for Playmaker”, said Jordan Gnat, Playmaker CEO. “I have known Sara for many years and have witnessed how effective she has been in providing guidance and leadership to the gaming and sports industries. Mark’s reputation is second to none. We have been looking to add a senior executive in the marketing and partnership industry to our Board, and Mark fits that perfectly. Sara and Mark have distinct experiences that are relevant to our core business model, and they will both serve as incredibly important and complementary additions to the current composition of our Board”.
Ms. Slane is the founder of Slane Advisory, a consultancy focused on advising stakeholders from the gaming, media, and sports industries. Previously, Ms. Slane served as Senior Vice President of Public Affairs at the American Gaming Association. As a key industry strategist and spokesperson, Ms. Slane was instrumental in enhancing the gaming industry’s reputation and overturning the Professional and Amateur Sports Protection Act (PASPA), which has resulted in widespread and continued adoption of sports betting across the U.S. Ms. Slane has conducted numerous team market access and sponsorship deals in the U.S., having aligned gaming partners for the NHL, NASCAR, and PGA TOUR. She currently serves as a board member to Delaware North and a board observer to GeoComply. Ms. Slane is considered to be one of the most influential voices in gaming, and has been the recipient of numerous awards, including Sports Business Journal’s Forty Under 40, Sports Betting Hall of Fame, the 2019 Sports Betting Power Players list, and Global Gaming Business Top 25 People to Watch.
Mr. Harrison has been a leading figure in the sponsorship and marketing industry in Canada for over 30 years. In 1994, Mr. Harrison founded the T1 Agency, a full-stack sponsorship agency that elevates brands through strategic partnerships, creative activations, and effective amplification. In 2005, Mr. Harrison founded SponsorshipX, a global community of sponsorship and marketing focused practitioners. Mr. Harrison is also the founder of Mh3 Collective, an organization that is focused on empowering people, promoting social and racial equity, and removing barriers to education, among other initiatives. As a lifelong volunteer and steward of equity and inclusion, Mr. Harrison founded the Black Talent Initiative in 2020 to facilitate opportunities for professional Black talent. Additionally, Mr. Harrison is Board Chair at Big Brothers Big Sisters of Toronto, a Fundraising Campaign Cabinet Member at CAMH Foundation, and an advisor to several ventures, including the Crankworx World Tour, Riff, and NFL Canada.
The appointments of Ms. Slane and Mr. Harrison to Playmaker’s Board will strengthen and complement the Board’s areas of expertise. Ms. Slane’s deep understanding of the North American gaming industry will provide invaluable insight regarding the continued development and adoption of sports betting, an important area of opportunity for Playmaker as it looks to continue to build strong commercial partnerships with sports betting operators. Mr. Harrison’s extensive sponsorship and advertising knowledge will serve as an important and trusted resource for Playmaker and its multi-channel portfolio of digital sports media properties.