PlayOJO Advocates Responsible Play with New Campaign

As part of its commitment to promoting responsible gaming practices, PlayOJO, an igaming operator, is set to unveil its campaign “Too Much of Anything Can Be Bad” in alignment with Safer Gambling Week starting on November 6.

PlayOJO has been an active advocate for safer gambling and continues this tradition with its latest campaign aimed at highlighting the perils of excess. The campaign will feature a series of four videos broadcasted across social media platforms such as Facebook, Instagram, and Twitter, and will be further discussed in a detailed blog post.

These educational videos will illustrate seven scenarios where indulgence can have negative consequences. Instances such as excessive sleeping, prolonged baths, extended indoor stays, overexposure to the sun, high caffeine intake, overly spicy food, and an abundance of carrots, which can cause discolouration of the skin, are used to draw parallels to the importance of moderation.

The campaign by PlayOJO maintains an engaging and light-hearted tone while consistently reinforcing the core message of control and moderation in gaming activities.

SkillOnNet, the igaming software provider powering PlayOJO, echoes the sentiment of maintaining high standards for safer gambling. They furnish players with critical information and resources to ensure a safe gaming environment.

Key among the safer gambling tools is Safe Mate by PlayOJO, which allows players to gain a comprehensive view of their gaming activities, aiding in informed decisions, adherence to budgets, and early detection of any potential concerns related to their gambling behaviours.

Peter Bennett, CMO at PlayOJO, said: “We are longstanding supporters of Safer Gambling Week and like previous years, this year we wanted to run an additional paid social campaign that would help increase awareness of Safer Gambling above and beyond the SG week. To do this, we needed to create something that we felt would stand out and reach players on the channels they spend time on, to ensure our message hits the widest possible audience.

“This is a quirky and fun campaign which aligns with our overall brand positioning but with a clear main message about why players need to stay in control of their play – too much of anything can be bad.”

You can watch the ad on youtube here: https://www.youtube.com/shorts/_80s9_A8eiM