Playtech Live Expands Who Wants to be a Millionaire? Deal to 2028

Playtech has officially extended its exclusive collaboration with Sony Pictures Television, securing a two-year extension to continue offering Live experiences based on the universally acclaimed TV quiz show, Who Wants to Be a Millionaire?, with a focus on expanding its reach across North America.

Who Wants to Be a Millionaire? is a cornerstone in the television game show genre, engaging global audiences with its unique blend of suspense and knowledge testing. The Live games developed by Playtech Live incorporate hallmark elements of the show, including lifelines such as 50/50, Ask the Audience, and Ask the Host, enriching the gaming experience by mirroring the TV show’s interactive decision-making processes.

Building on a strategic five-year partnership initiated with Sony Pictures Television, Playtech has been instrumental in integrating the Who Wants To Be A Millionaire? brand into its Live digital entertainment offerings. Following the successful launch of Live Roulette and Live Trivia, Playtech has recently enriched its portfolio with Video Poker Live, drawing inspiration from the celebrated TV show. Plans are underway to further expand the range of Millionaire branded games accessible across the Playtech network.

This extended agreement not only broadens the geographical footprint of this collaboration to include key markets such as the U.S., Mexico, and Canada but also underscores Playtech’s dedication to tapping into the growth opportunities within the North American igaming sector. By leveraging popular brands like Who Wants to Be a Millionaire?, Playtech reaffirms its strategy to deliver superior gaming experiences to a diverse and expanding player base.

Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”