Playtech Selects to Boost Operator Conversion Rates

Leading gambling technology company Playtech has partnered with onboarding software supplier to offer operators an enhanced customer sign-up process.’s onboarding technology localises sign-up flows on a global scale with fast, secure user identification through AI and machine learning, and will be integrated into Playtech’s award-winning platform and made available to all the company operators via its SaaS partner programme.

Andreas Thim, Deputy CEO at Group, said: “Our technology has already been proven to help operators from all verticals grow more quickly and efficiently when compared to the older technologies we are replacing.

“Playtech’s outstanding technological capabilities and well-deserved reputation for being the leading platform in the industry makes this partnership a great fit.” lets operators replace older user registration technologies with AI-driven flows that are localised for each user’s location and optimised for their device. The system is equipped with optimal local solutions for 165 countries to ensure high conversion and regulatory compliance, including camera-based scanning of users’ ID documents, passports, proof of address and biometry, heavily simplifying the identification process for both the customer and the operator.

Mark Jones, SaaS Commercial Partnerships Manager for Playtech, added: “Our SaaS programme enables our operator partners to access the best, most innovative solutions to complement our wider range of services.

“We are very impressed with the technology behind and believe it is a highly relevant, effective solution for operators looking to deliver a smooth and secure onboarding process.”

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