The Women’s National Basketball Association (WNBA) have named PointsBet, the global sports betting company, as an authorised gaming operator. This allows PointBet to offer WNBA with their sportsbook and also gives them opportunities to sponsor the league.
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fanbases on earth,” said Johnny Aitken, chief executive of PointsBet USA.
“The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.
“In owning and operating our technology from end to end, PointsBet can innovate our product and personalise our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
Cathy Engelbert, WNBA commissioner, added: “Innovating at the WNBA and enhancing the fan experience starts with recognising how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”