Pragmatic Play Debuts Sportsbook with DAZN BET in Spain
Pragmatic Play, a prominent content supplier in the igaming industry, has announced the launch of its new Sportsbook product in Spain, in collaboration with DAZN BET. This development follows a significant agreement with DAZN BET, under which Pragmatic Play will provide a comprehensive igaming solution encompassing sports betting, popular slots, live casino games, and virtual sports.
This launch signifies an important milestone in Pragmatic Play’s product evolution, aligning with the company’s ambition to be recognized as the leading supplier across all igaming verticals. The integration of the Pragmatic Play Sportsbook with DAZN BET has been facilitated through the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions, a foundational technology for DAZN BET since its inception. This integration enables the Pragmatic Play Sportsbook to be an option for all licensees of the Pragmatic Solutions PAM.
Following the transition to Pragmatic Play’s platform, DAZN BET anticipates building upon its recent success, which includes record numbers in monthly active users and turnover in October.
With the introduction of the Sportsbook, Pragmatic Play now offers a diverse range of gambling verticals, adding to its existing portfolio of slots, live casino, bingo, and virtual sports. This expansion demonstrates Pragmatic Play’s commitment to diversifying and strengthening its presence in the igaming sector.
Gareth Crook, VP of Sports at Pragmatic Play, said: “Pragmatic Play’s collaboration with DAZN BET is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labour come to life for the first time.
“We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
Simon Gatenby, CMO at DAZN BET, added: “Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”