Rivalry Forms Partnership with Grayhound Gaming to Expand its Reach in the Australian iGaming Market
Rivalry and Grayhound Gaming have teamed up to create joint content to amplify Grayhound’s Counter-Strike team and players as they participate in upcoming high-profile events like the ESL Pro League and DreamHack Melbourne. Additionally, the two companies plan to host local meet-and-greet events where fans can interact with Grayhound players.
As part of the agreement, Rivalry will receive chest logo sponsorship on Grayhound’s official jerseys, digital branding across the team’s social media channels and content, and in-game naming rights where the team will compete as “GRAYHOUND.Rivalry” during CS:GO tournaments.
This partnership will increase Rivalry’s reach in the Australian iGaming market and, more importantly, the Counter-Strike community. In 2022, Counter-Strike was the most bet-on esport in Australia and the second most popular title globally on Rivalry.
Grayhound Gaming is set to participate in its first match today in Group C of the ESL Pro League where the team will compete for a portion of the $850,000 prize pool.
“Our partnership with Grayhound is kicking off alongside one of the most prominent Counter-Strike leagues globally,” said Cathy Stapleton. “This is not only a great opportunity to position our brand in front of a key audience, but to create meaningful content for Grayhound fans during tentpole competitions.”
“Outside of the tremendous benefit in working with such a great group of people, this partnership with Rivalry just makes sense for everyone across the board,” said William Gray. “The Grayhound brand has and always will be about having the time of our lives in a dream industry and sharing that journey with all of the supporters and fans; a vision which Rivalry entirely gets behind and already delivers.”