Rush Street Interactive, Inc., a online casino and sports betting company in the United States, Canada and Colombia, today announced that its popular RushBet online casino and sportsbook is live in Mexico, having launched June 30, 2022. More than 130 million potential players, aged 18 and older, can sign-up now and begin wagering at RushBet.mx and on the RushBet mobile applications.
RushBet operates an innovative online casino that includes over 350 of the latest slot machines and table games, including Evolution’s live dealer table games. Live dealer games combine the convenience and ease of online gambling with the trustworthy and social aspect of being at real tables with real dealers in real-time. The RushBet online sportsbook offers sports fans the opportunity to wager on numerous leagues around the world such as top international soccer leagues including Liga MX, the English Premier League and La Liga, and other favourite sports leagues like the NFL, MLB and NBA. Core features of the RushBet online platform include live streaming on a wide variety of sports from around the world, its fun and unique loyalty and bonusing features for qualifying players, intuitive yet innovative user interface, strong transactional performance and speed, and automated withdrawal approvals, all supported by a professional, friendly and trustworthy customer service that has been named the best in the industry at the EGR North America Awards. Users can access the RushBet online casino and sportsbook via Android and iOS apps in the Google Play Store and Apple App Store, respectively, affording easy access to a comprehensive selection of gaming options.
Richard Schwartz, Chief Executive Officer of RSI, said, “We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community. We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top 3 in amounts wagered, have come to expect and appreciate. At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support. That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
To bring RSI’s award-winning online gaming platform to Mexico, RSI has exclusively partnered with Mexican media conglomerate Grupo Multimedios. Under the terms of the 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in Mexico. The partnership also enables RSI to leverage Grupo Multimedios’ vast array of media assets and distribution channels for promotional and content integration purposes.
Grupo Multimedios, whose rich history in Mexico dates back 89 years, spans multiple industries including media, sports, entertainment, wines, food, retail and real estate. The company’s portfolio of media assets encompasses television, radio, print, billboards, and digital, and includes Mediotiempo, a digital sports property attracting more than 7 million unique users per month, and growing at a 29% CAGR; Milenio, the number one digital national news and information source in Mexico; and Canal 6, its network of 22 television stations and 63 radio stations.
RSI’s partner, Grupo Multimedios, started with a strong presence in its home base of Monterrey and has been able to deploy its coverage throughout the Mexican market. It has expanded into several businesses beyond media and holds ownership in sports teams, including the Sultanes de Monterrey, one of the most prestigious teams in the Mexican Baseball Leagues, as well as Fuerza Regia, professional basketball team.
Mr. Schwartz added, “Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country. Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”
Angel Cong, Co-CEO of Multimedios, said, “It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
RSI was the first U.S. gaming company to launch a regulated online sportsbook in Latin America when it launched RushBet.co in 2018. In 2021, the RushBet platform was recognized as Sportsbook Operator of the Year at the SBC Latinoamérica Awards.