In a strategic move to enhance its North American operations, Rush Street Interactive Inc has entered into a partnership with Infront Bettor, the betting-focused division of Infront, a leading sports marketing company.
Under the new agreement, Infront Bettor will provide Rush Street Interactive with access to its comprehensive portfolio, which includes the official fast path data of all International Tennis Federation (ITF) events. This data, exclusively distributed by Infront Bettor starting from 2025, will offer official feed data directly from the umpire’s chair for over 58,000 matches from various tennis tournaments, including the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. Additionally, a significant portion of these matches will be accompanied by corresponding video streams.
Furthermore, the partnership encompasses Infront’s extensive streaming portfolio, featuring content from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes renowned soccer competitions like France’s Ligue 1 Uber Eats starting from the 2024/25 season, as well as premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
The collaboration between Rush Street Interactive and Infront Bettor signifies a strategic move to leverage high-quality sports data and streaming content to enhance the online betting experience in North America.
Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”
Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
