Building on the foundations of a complementary responsible gambling assessment earlier in the year, Future Anthem and Gamesys (a Bally’s Corporation Company) have partnered to analyse the extent to which player markers of harm may be driven by the games that players choose to play.
Released to coincide with Safer Gambling Week (1-7 November 2021) – a cross-industry initiative to promote safer gambling in the United Kingdom and Ireland – this research has used Anthem’s Safer Play machine learning models which were executed against 36 million Gamesys gaming sessions to identify potential markers of harm that indicate risky play.
A full investigation of the extent to which slot games may be correlated with markers of harm was conducted on these game sessions to identify the link between player risk and the three structural game characteristics of volatility, return-to-player and hit rate.
The results demonstrate no statistically significant correlation between player markers of harm and the experience that different games provide.
Analysis by Future Anthem – the pioneering AI and game data science specialist – indicates that these structural characteristics are not associated with behavioural markers of harm. Furthermore, there was no evidence that specific risk indicators, such as staking up, were linked to specific games within the category.
This is just the beginning of what will become a larger piece of research on game features, game design and markers of harm to understand the aspects of games that provide for a sustainable and enjoyable player experience.
Key factors of prominence in this research suggest that there are other learnings that can aid in detecting risky play, including time of day, deviance from normal play patterns and recent classification of risky sessions.
Statistics found to support this include:
- Overnight play (12.00am-6.00am): 36% riskier than other times of the day
- Players were over 7x more likely to have another high-risk session than those that just had a safe session.
“We are delighted to have undertaken research in such an important area of our industry with Gamesys. Aspects of games, players, behaviours, and protection are often mythologised. We have deployed comprehensive machine learning models with significant amounts of data on gameplay to shine a light on part of the puzzle. We look forward to undertaking further research on games and game design to identify how gambling operators and studios can provide an enjoyable and sustainable player experience,” said Chris Conroy, Chief Data Officer, Future Anthem.
“As part of our ongoing commitment to player experience, we are proud to be part of a piece of research that better helps the gambling sector understand the link between markers of harm and the gaming experience. We always strive to build and operate games that are best suited to our players, with rigorous selection policies – this research is another milestone on our journey,” said Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company).