WynnBET, the mobile sports betting app from Wynn Resorts, announced on Monday that 15-time Professional Basketball All-Star, media personality and entrepreneur Shaquille O’Neal will become the app’s new brand ambassador. As part of the category exclusive partnership, O’Neal will provide his expertise to WynnBET as a strategic consultant.
“I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights,” said O’Neal. “Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry.”
Through the long-term partnership, O’Neal will be featured prominently in WynnBET’s advertising campaigns across TV, digital and print. Additionally, O’Neal will attend in-person fan-facing events, create original content with WynnBET and interact as a guest with company media partners such as Blue Wire Podcasts, Cumulus Media and Minute Media. O’Neal will also be launching ‘ShaqPot,’ a Free To Play (FTP) game housed inside the WynnBET app.
“Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET,” Wynn Interactive CEO Craig Billings said. “A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”
To comply with NBA rules, Shaquille will be selling his ownership stake in the Sacramento Kings.