SIS and Inspired Elevate Virtual Racing Products for 49’s Brand

SIS (Sports Information Services), a prominent supplier of 24/7 live betting services, has expanded its partnership with Inspired Entertainment, a global leader in gaming content and technology. This collaboration will introduce five updated virtual horse and greyhound racing products, enhancing the 49’s brand offering.

The partnership aims to modernize the betting experience in UK and Ireland betting shops. Bettors will have access to superior graphics and more realistic race simulations. Featured virtual locations include Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield. Furthermore, comprehensive historical race results and form data will be accessible via the 49’s website.

Inspired’s bespoke 49’s branding and content are set to deliver a more immersive and engaging experience for both operators and bettors. This initiative marks a significant step in the longstanding relationship between SIS and Inspired, building upon over two decades of collaborative efforts since 49’s first launched Inspired’s virtual products.

In the past year, the SIS-owned 49’s brand has seen notable expansion, with the introduction of a new platform and various customer partnerships. This expansion has facilitated broader access to its extensive portfolio of live number draw products, including the twice-daily 49’s draws, 39’s, and Fast 15’s.

Inspired Entertainment continues to be a major player in the gaming industry, offering a wide array of content, technology, hardware, and services. They cater to regulated gaming, betting, lottery, social, and leisure operators across multiple channels and jurisdictions worldwide, solidifying their presence in over 35 global markets.

Jessica Mills, Head of Product Proposition at SIS, said: “We have enjoyed a fantastic partnership with Inspired, and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops. We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”

Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired Entertainment, said: “The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership.

“The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the UK and Ireland.”