SIS (Sports Information Services), a prominent provider of 24/7 live betting services, has announced a significant deal to integrate its comprehensive esports betting product, Competitive Gaming, into Playtech’s online and retail sports betting platforms.
This agreement enables Playtech, the world’s largest online gaming software supplier, to access the complete range of SIS’ Competitive Gaming content. This includes over 150,000 annual events in ebasketball and esoccer, featuring skilled gamers, extending to Playtech’s extensive global network.
Building on an existing relationship where SIS provides racing and numbers products to Playtech, this deal marks a strategic step in SIS’s objective to deepen ties with leading platforms in the iGaming industry.
SIS’s Competitive Gaming is a fully in-house developed solution, with a strong emphasis on integrity. It has demonstrated its capability to deliver substantial margins around the clock, significantly enriching Playtech’s content portfolio.
This collaboration further cements SIS’s status as a premier supplier in the event-based esports betting domain, following notable recent integrations with industry leaders like bet365 and Betsson.
Notably, SIS Competitive Gaming is distinguished as the only esports product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standards, the highest accreditation for integrity and safety in esports betting. Each contest is enhanced with live commentary and on-screen graphics, including unique betting prompts, providing a comprehensive and engaging betting experience.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming.
“Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. The product will be launched both online and via Playtech SSBTs to include full data and streaming.”
