SIS Sponsors Undercard Race at Iowa Classic Day, Prairie Meadows Racetrack
The igaming content provider, SIS (Sports Information Services), is set to sponsor an undercard race during the anticipated Iowa Classic Day on September 30th, held at Prairie Meadows Racetrack in Altoona, Iowa.
The eventful Iowa Classic Day will showcase an entire race card dedicated to Iowa-bred horses, spanning both Thoroughbred and Quarter Horse categories. The day’s races aim to spotlight the top equine talent within the state, with the cumulative purses surpassing US$1,000,000.
Under an exclusive global distribution agreement, SIS is positioned to offer Prairie Meadows races to both bookmakers and sportsbooks for fixed odds betting. The racetrack maintains its operations on Fridays through Mondays from May to September, accommodating both Thoroughbred and Quarter Horse races, culminating its season with the iconic Iowa Classic.
SIS ensures a comprehensive package for its racing content. This incorporates live-streamed visuals, pertinent data, on-screen graphics enriched with betting triggers, and a vast array of markets and pricing options.
Annually, SIS consistently delivers over 35,000 live horse racing events. This impressive lineup is sourced from more than 180 racetracks globally, encompassing regions like Australia, the Middle East, England, Ireland, South Africa, South America, the US, and beyond.
Michele Fischer, Vice President at SIS Content Services, said: “Prairie Meadows provides our clients with great racing all summer and we are delighted to support them on their grand finale to their 2023 racing season.
“SIS is committed to horse racing in the US and distributing US content globally for fixed odds. This race sponsorship epitomizes our support to growing the sport around the world.”
Derron Heldt, Vice President of Racing at Prairie Meadows, said: “SIS is a highly valued partner, and we are pleased to have their support to make our racing accessible to fans around the world.”
