Smarkets, a well-known betting exchange, has partnered with PandaScore to elevate its esports betting offerings. This collaboration provides Smarkets access to PandaScore’s range of esports betting products, recognized for their innovation in the industry.
The integration of PandaScore’s robust odds feed will enable Smarkets to offer an extensive range of pre-match markets. This includes thousands of events across popular esports titles like League of Legends, Dota2, and Counter-Strike. Additionally, PandaScore’s offerings like player markets, the BetBuilder tool, and microbetting products will be available through Smarkets.
PandaScore’s odds models are developed by a team of esports trading experts, ensuring that Smarkets can offer highly competitive odds. This feature is expected to help Smarkets achieve impressive margins. Furthermore, Smarkets will benefit from 24/7 trading support and detailed post-match odds analysis from PandaScore.
Smarkets is set to implement PandaScore’s BetBuilder tool, which allows bettors to create personalized bets, enhancing player engagement. The operator will also introduce PandaScore’s MicroBetting product, designed to boost engagement during the betting process. This partnership signifies a strategic move for Smarkets, aiming to provide an enriched and dynamic betting experience in the esports segment.
Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments.
“The esports betting market is big and it’s only getting bigger. Forward thinking operators such as Smarkets can use our solutions and products to engage players now and to form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action.
“This is a great partnership for us, adding yet another big name from the world of sports to our impressive roster of customers.”
Ryan Caruana, Head of Technical Compliance at Smarkets, added: “Esports betting requires a different approach to standard sports betting, and in PandaScore we have a partner that lives and breathes esports. Its data and odds feed are the best in the business, and its suite of betting tools is in a class of its own.
“This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.”
