SPRIBE Teams Up with UFC Champion Alex Pereira for Aviator Promotion

SPRIBE, the creator of the globally popular crash game Aviator, has announced a high-profile partnership with UFC lightweight champion Alex Pereira. This collaboration is part of SPRIBE’s strategic effort to expand Aviator’s reach to new player audiences and increase its visibility in the igaming industry.

Alex Pereira, a celebrated figure in mixed martial arts and a two-weight class UFC champion, will be at the forefront of promoting Aviator through various marketing campaigns aimed at his extensive fan base. Pereira’s achievements in the UFC are notable, with his recent victory at UFC 295 at Madison Square Garden earning him the light heavyweight championship. He also held the middleweight championship, which he won the previous year at the same iconic venue.

This partnership is a continuation of an existing agreement between SPRIBE and UFC, initiated in October of the previous year. The multi-year deal has already seen Aviator’s logo and branding featured prominently during UFC Fight Nights and Pay-Per-View events inside the Octagon.

Additionally, the partnership opens opportunities for brand ambassador roles, allowing UFC athletes like Pereira to engage in creative campaigns and promotional activities.

Since its launch in 2018, Aviator has risen to become the world’s leading crash game, attracting over 10 million active players monthly. The collaboration with UFC and Pereira forms a crucial part of SPRIBE’s strategy to further expand Aviator’s player base, with a particular focus on the North American market. This alliance underscores SPRIBE’s commitment to enhancing its brand visibility and player engagement in the competitive igaming landscape.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time.

“Aviator offers a knock-out experience, something that Alex also knows how to provide, so this really is a perfect partnership. Keep your eyes peeled for some incredible content that combines Aviator and Alex for maximum impact.”

Alex Pereira, UFC champion and Aviator brand ambassador added: “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fuelled experience similar to stepping into the Octagon and going face to face with some of the best fighters in the business.

“I’m excited to be working with the team at SPRIBE and to be introducing Aviator to my fans in various ways throughout the year.”