Stake has announced a new partnership with UFC Women’s Flyweight Champion Valentina Shevchenko, who joins the betting platform as a Global Brand Ambassador.
Currently ranked No. 1 in the UFC’s Women’s Pound-for-Pound rankings, Shevchenko brings a high-profile presence to Stake’s growing portfolio of sports partnerships. The Kyrgyzstani athlete, known for her Muay Thai background and consistent dominance in the octagon since her 2015 UFC debut, is scheduled to defend her title against France’s Manon Fiorot on May 11.
Shevchenko’s appointment aligns with Stake’s broader engagement strategy in the combat sports space. She joins an existing group of ambassadors that includes other UFC figures such as Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya. The collaboration reflects Stake’s ongoing focus on expanding its visibility within key global sports verticals.
Speaking on the partnership, Shevchenko said: “Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”
Akhil Sarin, Chief Marketing Officer at Stake, added: “We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together. We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”
