Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center for Devils home games, including dashboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.
Betway will additionally become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all New Jersey Devils social media platforms.
Anthony Werkman, CEO of Betway, said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.
“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
Adam Cross, Senior Vice President of Global Partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, said: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.
“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”