Superbet Collaborates with GamePLAI for Advanced Sports Betting Solutions

Superbet, a betting operator with a strong presence in Romania, Poland, Serbia, and Belgium, has entered into a partnership with GamePLAI, a specialist in automated trading products for the sports betting industry. This collaboration introduces a new era of player-performance markets for basketball and soccer, offering both pre-game and in-play betting options that cater to the growing demand in Europe, including for high-profile leagues like the NBA and local championships.

GamePLAI will supply Superbet with its cutting-edge player-props markets, enhancing the sportsbook’s offerings with detailed analytics and predictive modeling. The partnership also anticipates the introduction of an expanded player-props portfolio, including the Player Micros product for soccer, timed perfectly for the upcoming Copa America and Euro 2024. These additions are expected to significantly impact annual revenue and customer acquisition for Superbet.

This partnership highlights GamePLAI’s exceptional skill in sports modeling and forecasting, providing Superbet with a competitive edge in delivering innovative and engaging betting products to sports enthusiasts across its markets.

Graham Savage, Co-Founder of GamePLAI, said: “At GamePLAI, we are committed to constantly creating innovative and original markets that afford customers a more personalised betting experience on their favourite players. Player props constitute the fastest-growing product for sportsbooks and we are determined to be at the forefront of innovation.

“Our mission is to become the preeminent supplier of automated and quantitative-driven solutions for the sportsbook industry. We strive to work with leading global operators and in Superbet we have found a partner that supports us in continually enhancing the quality of our product offering.”

Ivan Gojic, Head of Risk, Strategic Partnerships and In-Play Trading at Superbet, added: “We strongly feel that being customer-obsessed is part of the Superbet ethos and we only work with partners that can match our passion for creating a unique entertainment experience for our players. GamePLAI’s commitment to creativity and accuracy, while delivering customer-focused solutions, will serve as yet another differentiator for the Superbet brand, in a hugely competitive international market, with compelling new narratives and diverse betting opportunities.

“It’s undeniable that player props betting currently represents the most progressive segment for any sportsbook, and GamePLAI are true trailblazers in automated pricing. Our customers already love this personalized offering, which allows Superbet to continue to distinguish itself from its competitors, in an often copycat industry.”