WSF Odds Expands Football Performance Offer with New First Team Markets
WSF Odds has announced the release of 12 new First Team betting markets, strengthening its football performance betting offer for sportsbook operators….
Football
Danny Wu Outduels Football Legends Henrik Larsson and Johan Mjällby in Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, can reveal that Danny Wu won its inaugural ICE Barcelona VIP Poker Tournament, delivered in…
What A Difference A Good Game Makes For Interim Manchester United Manager Michael Carrick
If possession is “nine-tenths of the law” then the odds have considerably shortened on Michael Carrick becoming the next full-time manager of…
WSF Odds Releases Expanded Football Competition Coverage
WSF Odds has announced the release of multiple new football competitions as part of its December product update, further broadening its competition…
NIFL Names BOYLE Sports as New Official Betting Partner
BOYLE Sports has been confirmed as the new Official Betting Partner of the Northern Ireland Football League under a multi-year agreement that…
BOYLE Sports Launches Sub Swap to Extend Football Bets
BOYLE Sports has introduced a new betting feature, Sub Swap, designed to keep football wagers active even when a selected player is…
BetMGM Launches Upgraded iGaming and Sportsbook App
BetMGM has introduced a range of new features for its mobile app ahead of the upcoming football season, positioning the platform as…
FairPlay Sports Media Debuts Football AI Stats Tool Teammate
FairPlay Sports Media has introduced Teammate, an AI-powered football statistics assistant launched on its WhoScored.com brand. The tool, created in partnership with…
BOYLE Sports Backs Checkd’s No Tippy Tappy Football Return
Checkd Media’s igaming-focused football podcast No Tippy Tappy Football is set to return for the 2025/26 Premier League season with a revamped…
Genius Sports Secures Serie A Data and Streaming Rights
iGaming data and technology provider Genius Sports has signed an exclusive agreement with Lega Serie A to capture and distribute official data…
Experienced Sports Executive Ingo Schiller appointed Co-CEO of the European League of Football
The shareholders of the European League of Football have made a key and high-profile appointment: Ingo Schiller has been named Co-Chief Executive…
Women’s Euros Boosts Betting, Underscores Growth of Women’s Game
After England’s dramatic victory in the final of the UEFA Women’s Euro 2025, our Guest Author, Ben Cullen, Head of Trading at Midnite,…
Bet9ja Renews National Team Support with Logifuture
Bet9ja, a prominent igaming operator in Nigeria, has renewed its backing of the Nigeria national football team with the continuation of its…
Genius Sports Launches BetVision for Soccer Betting
Genius Sports has expanded its interactive betting technology with the launch of BetVision for soccer, marking the product’s entry into the world’s…
FC100,000 Launches Fan-Owned Football Club Model
Michael Brady, Chairman of Bede Gaming and The Conexus Group, has launched a new football-focused social enterprise alongside former BBC football journalist…
Abelson Sports Expands NWSL Betting Markets with Goalscorer Pricing
Abelson Sports has become the first provider to offer comprehensive goalscorer pricing coverage for the National Women’s Soccer League (NWSL), expanding its…
William Hill Integrates Checkd Dev’s Automated Betting System
Checkd Development, the iGaming technology provider and part of Checkd Group, has partnered with William Hill to deploy its Automated Betting System…
Women’s Euros Expected to Outperform Six Nations in Betting Popularity, Survey Finds
A recent survey by OLBG, conducted by YouGov, reveals that the 2025 Women’s Euros will attract more sports betting interest than several…
Playbook Fusion Partners with Twenty First Group for Enhanced Football Data
Playbook Fusion, the new studio led by industry veteran Steve Rogers, has announced an exclusive partnership with data specialists Twenty First Group…
Kambi Unveils 2024 Euros and Copa América Betting Insights
Kambi, the trusted global sports betting partner, has released its 2024 Euros and Copa América report, offering an in-depth look at key…
Oddschecker Relaunches Million Pound Predictor for New Premier League Season
Oddschecker, a prominent brand under FairPlay Sports Media and the UK’s leading odds comparison site, has announced the return of its Million…
How Sky Bet’s EFL Partnership is Saving Lives with CPR Training Scheme Supported by Top Footballers, by Steve Birch
This time last year, I wrote in these pages about one of the longest and most successful agreements in UK professional sport…
William Hill: England’s Euros Victory Could Cost Bookmakers Millions
Bookmakers, including William Hill, could face losses in the tens of millions if England wins the Euros on Sunday as William Hill…
BetMGM Enhances Partnership with Newcastle United
LeoVegas Group has announced a new agreement with Premier League team Newcastle United, enhancing their collaboration by appointing BetMGM as an Official…
Entain – EURO 2024: British Bettors Show Low Support for Home Team
As EURO 2024 unfolds, data from Entain reveals that only 20% of UK bets are backing the England team, despite their strong…
BetMGM UK Partners with Wolverhampton Wanderers F.C.
LeoVegas Group has announced a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., designating BetMGM as the club’s Official European…
MERKUR Casino’s Five-A-Side Tournament Raises £12,000 for Charity
A five-a-side football tournament, organized by the Milton Keynes-based gaming company MERKUR Casino, took place on Saturday, June 8th, at Tattenhoe Sports…
Sportingtech Partners with Jogo Global for Football Crash Game Launch
Sportingtech, a comprehensive betting and gaming platform provider, has collaborated with casino content developer Jogo Global to introduce a new LatAm-focused crash…
Alphabook Partners with Goalkeeping Legend Peter Schmeichel
Alphabookbet.com, a prominent global online gaming operator, has bolstered its lineup of brand ambassadors with the addition of former Manchester United and…
iGaming Latam 2024: How to Expand Your Player Base via F2P Games
As iGaming continues to grow throughout the LatAm continent, ambitious operators will be keen to build up their core customer base and…
Kambi: Messi’s Arrival Spurs Record Betting in 2023 MLS Season
The 2023 Major League Soccer (MLS) season has recorded unprecedented betting activity, primarily driven by Lionel Messi’s transfer to Inter Miami CF….
Tailored Betting Experiences: GR8 Tech Introduces BetBuilder Feature
GR8 Tech, an aspiring iGaming provider, launches BetBuilder, a new feature designed for its high-performance Sportsbook platform. The feature’s first version is…
Sky Bet and EFL Introduce ‘Building Foundations’ Football Initiative
Flutter Entertainment’s Sky Bet, in collaboration with the English Football League (EFL), has established the ‘Building Foundations’ Fund, committing a £6 million…
Epoxy.ai Adds Personalized Parlay Feature for Upcoming Football Seasons
Epoxy.ai, an AI and ML software provider, has updated its offerings to include personalized same-game parlays for the forthcoming American Football seasons….
OddsMatrix Introduces Fast Markets for 2023-24 Football Season
OddsMatrix, a division of EveryMatrix, has released its ‘Fast Markets’ feature in anticipation of the 2023-24 football season. This feature provides operators…
North Star Network Enhances Content with Brazilian Football Partnerships
North Star Network, an influential entity in the sports and iGaming media landscape, has broadened its portfolio through strategic partnerships with seven…
Better Collective Enters into Global Media Partnership with Digital Soccer Platform Goal
Better Collective, a leading provider of igaming content, has announced a partnership with Goal, a popular global digital soccer media brand owned…
Back In-play, Match Fixing Rears Its Ugly Header
Imagine, for a moment, a match between England’s two most storied football clubs, Manchester United and Liverpool. Imagine, moreover, that seven players…
Simplebet Sees Nearly $4 Million Wagered on College Football National Championship Game
Simplebet, the global leader in micro-betting products, has celebrated a landmark College Football season by enjoying a historic performance on the College…
DAZN Announces Acquisition of Eleven Sports and Team Whistle
DAZN Group, a leading global sports platform, today announced an agreement to acquire the ELEVEN Group’s global sports media businesses. The deal expands…
BetMGM & NBC Sports Launch Partnership Featuring Betting Integrations During NFL Season
BetMGM, a leading sports betting and iGaming operator, and NBC Sports have announced a new partnership for the 2022 NFL season highlighted…
FeedConstruct to Exclusively Cover the Comeback of Ukrainian Football
FeedConstruct is proud to partner with the Ukrainian Association of Football for the 2022/2023 season. The partnership will exclusively provide sports data…
Cloudbet is Giving Away $10,000 to Celebrate the Return of European Soccer
The soccer season is back! To celebrate, Cloudbet has $10,000 worth of USDT to give away to 10 lucky soccer bettors this month. The…
Tally Technology Set to Drive Fan Engagement at I-Tech Cup Clash Between AS Roma and Tottenham Hotspur
Tally Technology (www.PlayTally.com), the premier global fan engagement platform, has launched a global prediction game for the I-Tech Cup contest featuring UEFA…
The Pools Launches Free to Play game for Women’s Euros
The Pools has launched its first ever game focused on women’s football to celebrate the 2022 UEFA European Women’s Football Championship. With…
Kindred Signs Partnership with AFC Ajax
Kindred Group signs a partnership with Dutch football club AFC Ajax. The announcement follows the decision to grant Kindred Group a license…
Kindred Continues its Engagement with #AuCoeurDuFootball
Kindred’s sportsbook brand Unibet, will continue to sponsor 300 amateur football clubs in France through the #AuCoeurDuFootball program. This will mark the…