Better Collective Enters into Global Media Partnership with Digital Soccer Platform Goal

Hiring a new Chief Media Officer

Better Collective, a leading provider of igaming content, has announced a partnership with Goal, a popular global digital soccer media brand owned by Footballco. This partnership, available in English, Spanish, and Portuguese across all domains, marks Better Collective’s first global media agreement with a major digital news source. The partnership will allow Better Collective to deliver engaging and commercial sports betting content, innovative technology, and data insights to Goal’s 64 million monthly visitors.

As of March 1st, Better Collective will be responsible for the sports betting section of Goal. The platform has a wide following as one of the world’s most popular digital soccer destinations, and now it will also feature a high-quality betting section with sports content, data insights, betting odds, and analysis provided by Better Collective.

In recent years, Better Collective has refined its media partnership business, which has become an integral part of the company’s strategy and performance. The company has partnered with authoritative news media outlets such as The Telegraph and New York Post. The partnership with Goal is a significant step forward for Better Collective, as it expands its reach and influence in the global sports betting market.

Jesper Søgaard, Co-Founder & CEO of Better Collective: “Partnering with such a well-recognized and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the Leading Digital Sports Media Group. There is no doubt in my mind that we will be able to benefit from each other’s expertise.”

James Lamon, EVP of Content & Operations for Footballco: “We understand football fans have a diverse range of interests that collectively form their passion for football. For many, betting is a part of that passion. We’re excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience”.

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