Veikkaus of Finland expands partnership with Sportech
Sportech Racing and Digital, has announced the extension of its agreement with Veikkaus of Finland for the ongoing licensing and support of its Quantum™ pari-mutuel betting system.
In addition to the extension agreement, Veikkaus will utilize Sportech’s Tote Service Layer to offer pari-mutuel betting on horseracing – alongside sports betting and lottery – from 4,500 points of sale, a significant increase of 3,500 over the current level of 1,000.
Ari Aarnihuhta, SVP & CIO of Veikkaus stated, “Veikkaus has been very pleased with the quality of the Sportech solution and the responsiveness of the Sportech team. We are excited to leverage Sportech’s technology solution to expand our network of pools betting points of sale; a change that we are confident will have a very positive impact on customer experience of horse racing betting in Finland.”
Bruno Gay, Sportech’s Senior Vice President Sales and Business Development EMEA, remarked, “Sportech is delighted to once again extend our long relationship with Veikkaus and to help facilitate the dramatic expansion of pari-mutuel betting to their 4,500 unit retail network with implementation of our Tote Service Layer.
“This project perfectly illustrates the flexibility of Quantum™ System and the seamless integrations facilitated by our Tote Service Layer. The combination of the two allows clients like Veikkaus to expand the reach of their pools betting products in order to grow their audience and deliver an overall better end user experience.”