White Label Casinos Joins Forces with The Mill Adventure for Enhanced Platform Services
White Label Casinos (WLC), a premier provider of white label online casino solutions known for its customizable and scalable offerings, has entered into a strategic partnership with The Mill Adventure, a leading technology firm based in Malta. This collaboration aims to enrich WLC’s service offerings by integrating The Mill Adventure’s advanced iGaming platform, renowned for its comprehensive suite of in-house features, tools, and compliance management systems.
The Mill Adventure’s platform stands out in the igaming industry for its extensive array of services, including real-time data analytics, a broad selection of gaming and payment solutions from top-tier providers, and innovative operational features. This partnership enables WLC’s clients to access a wide range of tools and capabilities, enhancing their ability to offer customizable and dynamic solutions tailored to their specific needs.
Operators utilizing The Mill Adventure’s platform through WLC will benefit from features aimed at optimizing iGaming operations and improving player acquisition, engagement, and retention. Notable offerings include SmartLobbies, an AI-powered, fully-automated casino lobby management tool, and a variety of promotional mechanisms such as loyalty shops, achievement levels, tournaments, and a versatile bonus system. This alliance marks a significant step forward in providing flexible and advanced solutions to operators in the igaming sector.
Phil Pearson, CEO of White Label Casinos, said: “The Mill Adventure’s platform is one of the most flexible and complete end-to-end platform providers for online gaming, and we are thrilled to announce them as our latest partner to kick-start the year.
“We are continuing to cement our position as the market leader in white label casinos, providing a flexible and even better casino experience than ever before. With ICE just around the corner, we look forward to offering more options, more flexibility, and more premium casinos across our portfolio in 2024 and beyond.”
Sandra Bortolo, Director of Technical Projects at White Label Casinos, added: “We are delighted to be adding The Mill Adventure into our portfolio. This will significantly increase the flexibility and choice for our clients.”
Bjørnar Heggernes, Commercial Director at The Mill Adventure, said: “Right from the start, our goal has been to promote efficiency in iGaming, from operational automation in running a casino, to engaging players using a feature-rich toolset to deliver a more unique experience. That’s why we’re thrilled to partner with White Label Casinos, as, like them, we believe that building a competitive casino brand shouldn’t be complicated when you have the right platform.”
