William Hill Becomes Official Partner of Randox Grand National Festival
Storied bookmaker William Hill has announced the starry news that it is to partner with the Randox Grand National Festival.
During the world-famous three-day event at Aintree racecourse in Liverpool, William Hill will be the named sponsor of three ITV-televised races — the Grade 1 William Hill Aintree Hurdle on Thursday, the William Hill Handicap Hurdle on Friday and the Grade 3 William Hill Handicap Chase on Saturday. The latter is the race right before the legendary Grand National steeplechase.
In addition to its sponsorship, William Hill already has a presence at the Liverpool track, with several on-course shops. This new round of sponsorship follows the recent signing of Barry Geraghty, a former Jump jockey and 2003 National winner, as one of William Hill’s brand ambassadors. Other ambassadors include Sir AP McCoy, Leonna Mayor, and Nick Luck.
As part of its commitment to providing the best possible customer experience, William Hill has also become the first bookmaker to offer “Non Runner, Money Back” on the 2023 Randox Grand National from 9am today. The company has previously only offered the same concession during the gilded Cheltenham Festival on January 1st.
This year’s market for the Randox Grand National is headed by the 2022 winner Noble Yeats at 10/1, with the second-place horse Any Second Now at 14/1.
William Hill is proud to be associated with such a prestigious event and looks forward to providing customers with an unparalleled sports betting and horse racing experience.
William Hill’s Head of Sponsorship and PR Daryl West commented: “The Grand National Festival at Aintree is one of the pinnacles of the National Hunt calendar and we are delighted to be involved as the Official Betting Partner for the next three years.”
“Horseracing is a vital part of our heritage, and it was an easy decision for us to support not just the biggest race in the sport but a huge event in the annual sporting calendar.”
Added Dickon White, Aintree and North West Regional Director of The Jockey Club: “William Hill is synonymous with horse racing in this country, so we are thrilled they are going to be involved with our flagship meeting at Aintree for the next three years.”