William Hill Expands Irish Horse Racing Presence with New Ambassadors

William Hill has expanded its horse racing representation by partnering with esteemed Irish trainer Gavin Cromwell, celebrated National Hunt jockeys J J Slevin and Sean Flanagan, and acclaimed presenter and broadcaster Jane Mangan.

This initiative aims to enrich William Hill’s content reach in Ireland, with Cromwell, Slevin, Flanagan, and Mangan contributing blogs on significant racing events and news, in addition to producing regular video content for William Hill’s social media channels. This collaboration is set to commence in time for the upcoming Dublin Racing Festival at Leopardstown, featuring Slevin as he partners with Irish Gold Cup contender, Fastorslow.

These partnerships align with William Hill’s announcement of extending its sponsorship of the William Hill Champion Chase at the Punchestown Festival for three more years. This extension also includes the sponsorship of several other races, such as the William Hill Boyne Hurdle at Navan on February 11th.

Furthermore, William Hill has formed a strategic alliance with Off The Ball, a leading Irish sports media company known for its diverse content across podcasts, radio, and digital platforms. This collaboration will facilitate joint branded William Hill and Off The Ball live horse racing events across Ireland in the forthcoming months. The inaugural event is scheduled for February 1st, preceding the Dublin Racing Festival, and will feature all four of William Hill’s newly appointed Irish horse racing ambassadors.

Andrew McCleave, Head of Marketing at William Ireland, said: “William Hill has a long proud history in horse racing, specifically in the UK, and for 2024 we want to position ourselves at the heart of racing in Ireland as well.

“We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.

“We really want to get into the DNA of Irish racing by supporting big races and festivals, so it’s fantastic that we have extended our sponsorship of the William Hill Champion Chase at the Punchestown Festival for another three years, while our deal with Off The Ball should really help increase our exposure too.”

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