Xtremepush Partners with Playr.Bet to Enhance Brazilian Market Presence


Xtremepush, recognized for its comprehensive omnichannel customer engagement solutions complemented by a real-time customer data platform, has successfully implemented its services with Playr.Bet to augment the Brazilian operator’s customer engagement strategies.

Through a strategic integration with the acclaimed igaming platform provider GiG, Xtremepush is enabling Playr.Bet to utilize real-time insights into player behaviors. This capability is pivotal in delivering personalized and timely marketing communications, crucial for nurturing player relationships and optimizing retention.

The advanced suite of tools provided by Xtremepush, including optimization, automation, and a robust customer data platform, equips Playr.Bet with the means to offer targeted and highly individualized experiences. This alignment is instrumental in refining Playr.Bet’s marketing initiatives and propelling their market performance.

Playr.Bet joins a growing list of Latin American operators leveraging Xtremepush’s leading-edge solutions, following recent partnerships with Betsul and Arena Esportiva in the region.

Robbie Sexton, Director of Partnerships and Sports Betting & Gaming at Xtremepush, said: “We are absolutely thrilled to have gone live with Playr.Bet and thank them for showing their faith in our customer engagement platform.

“Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”

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