Yolo Entertainment, the operator behind prominent brands Bitcasino and Sportsbet.io, has made a series of senior leadership appointments, promoting from within to further enhance its product, brand, and data capabilities.
Ashley Abela Hardy has been named Chief Product and Technology Officer, having initially joined the company last year as Chief Product Officer following roles at Gaming Innovation Group and Flutter Entertainment. Shane Anderson steps into the role of Chief Brand Officer after serving as Director of Partnerships, Content & Brand for the past year. His previous experience includes senior positions at Better Collective and Racing.com. Laura Nash has been appointed as Yolo Entertainment’s first Chief Data Officer, bringing extensive expertise from her tenure in senior business intelligence and performance marketing roles at The Stars Group.
These appointments align with Yolo Entertainment’s broader expansion strategy, which has seen the company strengthen its senior team while securing key partnerships. In December, Sandra Vask was promoted to Chief Operating Officer, while Anthony Cabrera was brought in as Director of Bitcasino. The operator has also bolstered its sports sponsorship portfolio, recently adding LALIGA and the World Snooker Tour to its growing list of partnerships.
Yolo Entertainment CEO Matthew D’Emanuele said: “I’m thrilled to welcome Shane, Laura, and Ashley to Yolo Entertainment’s C-level team.
These leadership appointments are a key part of our ongoing transformation and commitment to delivering world-class casino and sports betting experiences. Their expertise will be instrumental in driving innovation and performance across the organisation.
Yolo Entertainment CPTO Ashley Abela Hardy said: “Innovation is at the heart of everything we do at Yolo Entertainment, and my focus is simple: deliver the best betting and gaming product in the world.”
Yolo Entertainment CBO Shane Anderson added: “Our brands are already building serious momentum, and I’m looking forward to taking them to the next level.”
Yolo Entertainment CDO Laura Nash added: “My focus is on using data to give players the very best gaming experiences available, so joining Yolo Entertainment was an opportunity I simply couldn’t refuse.”
