10bet Partners with South Africa’s Men’s National Soccer Team

The South African Football Association (SAFA) has officially announced a four-year partnership with 10bet, a global online sportsbook and games operator. As the Official Betting Partner of the Men’s National Team, this collaboration marks an exciting milestone for both entities, as they come together to enhance the fan experience and engage with communities.

SAFA, the governing body for soccer in South Africa and responsible for managing the national team, is delighted to work alongside 10bet. The men’s national team, known as Bafana Bafana, holds a significant place in the country’s vibrant sports culture, capturing the passion of fans. Through this partnership, 10bet aims to play a central role in fan engagement initiatives and make a lasting impact through community-focused activities.

The partnership between 10bet and South Africa’s Men’s National Soccer Team signifies a shared commitment to the sport and a dedication to providing fans with an enhanced sports betting experience. Together, they aim to create memorable moments and foster community engagement, underscoring the importance of teamwork on and off the field.

“We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football,” said SAFA CEO Lydia Monyepao.

“This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally,” said Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa.